October 2011
14 posts
This sounds familiar...
CLIENT: “I need this campaign to change direction completely, spin around in the other direction. I know 360 degrees makes you point the same way again, so I guess I’m asking for a 359 degree change.”
ME: “So you want us to exert the most amount of effort for the least amount of change…”
CLIENT: “What? No. 359 degrees! Big change!”